The cut
skewX(-16°)
Brand assets
Free to use to refer to us. The rules are at the bottom. Anything else, ask on X.
Logo
Four forms, three fills
The unsuffixed file takes its colour from CSS. Use -black and -white when you do not control the styling.
Clear space
Half the mark, on every side
Nothing enters the dashed box. Not a tagline, not a partner logo, not the edge of a photograph.
Size
Twenty pixels tall, not wide
48px
32px
24px
20px floor
16px
11px tab
The mark is 1.452 times wider than tall, so a floor stated in width lets it be placed at 11px tall, where the five pieces close up. Below 20px the construction is gone. The favicon is the one exception, since a tab icon works on silhouette.
Colour
Navy and gold
Paper
#F6F7F8
The ground. Everything starts here.
Ink
#001D3D
Type, and the mark.
Deep
#003566
Rules, second series, secondary type.
Gold
#FFC300
The accent. A surface, not type.
Midnight
#000814
The dark block.
Gold is a surface, never type on paper
Aa
15.8:1
Aa
10.5:1
Aa
18.7:1
Aa
1.5:1 · fails
WCAG asks 4.5:1 for normal text. The last one is the most common way this palette gets broken.
Type
Work Sans
Display · 68 · 600 · -0.032em
Lock real BTC
H1 · 52 · 600 · -0.028em
Borrow USDC on Stellar
H2 · 36 · 600 · -0.022em
No bridge, no custodian
Body · 17 · 400
The collateral stays on Bitcoin, held by a Bitcoin Script.
Label · 13 · 500 · 0.06em
COLLATERAL
Data · 16 · mono · tabular
CB2BD6QC…NCKKNIVA · 0.0412 BTC
Tracking goes negative as size goes up and positive as it goes down. Values that come from a chain render in the mono, with tabular figures. Work Sans is under the SIL Open Font License.
Graphic language
One angle, two colours
Shard rule
Redaction bar
CollateralBTC
A value that exists and is not disclosed. Never a placeholder.
Tints
The offset on a sheared box is its height times tan(16°), which is 0.2867, not a fixed number. One angle, one radius family, tints of the two brand colours. No third hue, no gradients, no shadows.
Copy
Describing Writz
One lineLock real BTC. Borrow USDC on Stellar. No bridge, no custodian, no wrapped token.
BoilerplateWritz is a lending protocol built on Stellar and backed by native BTC. It lets Bitcoin holders borrow dollars against their coins without handing them to a custodian and without converting them into a wrapped token: the collateral stays on Bitcoin, held by a Bitcoin Script, while the loan runs on Soroban. Positions are recorded as commitments, so a loan is visible on chain without its owner or its size being visible with it. The protocol is open source under Apache 2.0 and is currently live on Stellar testnet. Learn more at writz.xyz.
Writz is on Stellar testnet, not mainnet, and any description carries that. Independent software, not affiliated with or endorsed by the Stellar Development Foundation.
Do not
Six ways to break it
Also: do not rebuild the lockup by setting the word next to the mark yourself. The gap, the cap height and the kerning are measured. Use writz-lockup.svg. If you need the mark inside a circle or a rounded square, the app icons are that form already, drawn with the right clear space. Do not make your own.
Rules
What you can do with these
- Refer to Writz in an article, listing, directory or slide.
- Scale the files and place them on any flat ground with enough contrast.
- Use the reversed files on dark grounds.
- Use it as your own icon, favicon or avatar.
- Imply that Writz endorses, audits or partners with you.
- Use it in the name of a token, fund or pool. There is no Writz token.
Merchandise for sale, use on a physical product, and anything a reader could read as a Writz endorsement need to be cleared first.